Press Releases
VICAM MARKETING MATERIALS HONORED IN GLOBAL CORPORATE IDENTITY COMPETITION
Stationery system to appear in international design annual
WATERTOWN, MA (August 23, 2002) –– VICAM, a world leader in agricultural biotechnology and bioseparations, was recently honored for the design excellence of their stationery system. VICAM’s letterhead, envelopes, and business card will be showcased in the 320-page, full-color design annual, Global Corporate Identity. Global Corporate Identity, which receives worldwide distribution, depicts the best new corporate identity work produced both at home and abroad.
The Contest
Building on the history of sister publication American Corporate Identity, Global
Corporate Identity is the brainchild of Clio-winning advertising
guru David E. Carter. Carter has published American Corporate Identity for
eighteen years; Global Corporate Identity is set to become an
international design reference in the same way American Corporate
Identity has become one of the most respected American design annuals.
The Judging
Over 4000 design firms and companies submitted entries to Global Corporate
Identity in categories such as “Trademark/Logo Design,” “Complete
Corporate ID Programs,” and
“Signage/Environmental Graphics,” and fewer than 20% of the
entries were selected for publication. Entries were chosen based on the
individual excellence of the work, with Carter as the competition’s
primary judge.
Having produced close to 100 books on logo and identity design, David Carter has produced more books on logo design and corporate identity than anyone else in the world. He has conducted seminars on corporate identity around the world in locations as diverse as Helsinki and Sao Paulo, and has produced corporate identities for over 300 international firms. Recently, he has been active as a designer in Indonesia and Thailand. Carter was awarded a Clio, sometimes referred to as “the Oscar of advertising,” while running his own advertising agency in 1980.
About VICAM
VICAM is a world leader in agricultural biotechnology and bioseparations.
VICAM delivers improved animal reproductivity, increased agricultural
productivity, and safeguarded food quality with patented bioseparations
and detection products worldwide. Their products include detection,
measurement, and separations technologies for veterinary reproductive
applications, foodborne carcinogens, and living cells. To date, VICAM
has applied its technologies to 18 products and 3 prototypes. VICAM
supports a global scientific and distribution presence to develop,
market, sell, and service their products in 98 countries worldwide.
For more information, contact Jennifer Smith at VICAM, 313 Pleasant
Street, Watertown, MA 02472 U.S.A.
All VICAM products are protected by worldwide patents and trademarks.
Contact:
Jennifer Smith
Manager of Corporate Communications
VICAM
Tel: +1.617.926.7045
Fax: +1.617.923.8055